From Runway to Real Way to Right Now

We see the artist in you.

Makeup is all about expressing, exploring, and even “winging it.”

Our cult classic, high-performing products do it all and they’re designed for you.

Come and play. It’s the Stila way.

How it Started

Stila first came on the scene in the 90s when it became an instant sensation on and off the runway. Developed by celebrity makeup artist, Jeanine Lobell, and beloved for our expert yet easy-access looks, Stila has always been about performance plus creativity. Our artistry invites your self-expression - not to mention, it’s just fun. This is the heart - and art - of Stila.

We believe more is more!

Makeup should be effortless, smart and fun and that’s what our hybrid, high-functioning products for eyes, lips and face bring to everyone – whether you’re a pro or just experimenting.


Stila has always put the tools of the trade in your hands so you could play and create in endless ways.

Instant Eye-con

A cult classic and an award-winning product, our Stay All Day ® Waterproof Liquid Eye Liner brought a new top-of-the-line experience to the world when it launched in 2009.


Bringing a whole new level of artistry, precision and performance, this absolute icon is the #1 Premium Liquid Eye Liner. You’ll find it on just about every Best in Beauty list and if you take a peek in any makeup artist’s tool kit, you’ll see it there too. 

Here’s what top beauty editors, eye liner afficionados and makeup newbies all love about our award-winning

Stay All Day Waterproof Liquid Eye Liner
Waterproof, transfer-proof and smudge-proof formula
Glide-on satin finish
Super versatile for thin and thick lines
Delivers a perfect line every time
Lasts all day

Artists at Work

Our Global Beauty Director, Charlie Riddle creates stunning looks for our Stila community as well as celebrity and fashion clients all over the world. In addition to leading our creative vision for product innovative and seamless looks, Charlie also works with new and emerging makeup artists as part of our Stila Makeup Artist Collective.

It’s our way of supporting this community and nurturing new talent as we collaborate with the best creators in the world. Sharing what we know and what we love is a big part of who we are.

Beauty that Looks Good and Feels Good

Every day and in all ways, we put beauty in a positive light. We are cruelty-free and thoughtful about our ingredients and the way we touch the lives of others.


Diversity and inclusivity have always been true of Stila and we welcome and invite every possible way to experience and celebrate beauty.


Looking beautiful is great but living beautifully is everything.